The Insight-Napkin Framework is a powerful approach to thrive in a fast-paced world, based on two linked components: a source of competitive advantage and a consistent method to craft strategy that aligns with it.
 

Dynamic Reframing: This is the source of competitive advantage. It's the ability to "see what others don't see", capturing deeper insights or spotting opportunities slightly earlier to act fast.

STORI: A model for quickly and adaptably converting insights into a formalized strategy. It structures the strategy into five essential phases: Start, Target, Obstacle, Road, and Implementation.

This framework is described in the book How to See What Others Don't

STORI is a core model within the Insight-Napkin Framework used to convert strategic insights into a clear strategy or "play".

 

It structures this strategy into five essential phases: Start, Target, Obstacle, Road, and Implementation. This precise structure is typically transcribed onto The Napkin, a single-page document.

 

STORI's importance lies in providing a structured narrative, forcing conciseness, and acting as a quality control mechanism to ensure the strategy is coherent, realistic, and actionable.

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This model is described in the book 'How to See What Others Don't'.

Dynamic Reframing is constantly updating how you see your world and your business. 

 

It's a never-ending process of looking critically and asking questions to uncover new, important insights others haven't found yet. 

 

This helps you discover hidden opportunities and understand things more deeply, allowing you to anticipate the competition effectively expand your view of what's possible.

 

Dynamic Reframing is part of a broader framework the Insight-Napkin Framework, which includes how to put insights into work. 

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Dynamic Reframing is implemented through developing a scientific program, engaging in strategic dialogue, and embracing creative exploration

 

In today's fast-changing world, Dynamic Reframing is the source of competitive advantage itself.

Insightful Listening is the practice of understanding insights through others, seeing the world through their eyes and deeply comprehending their perspective.

It's a core concept in Strategic Dialogue. Its importance lies in discovering insights you cannot find on your own.

 

It requires genuine mental openness, allows integrating diverse viewpoints for problem-solving and strategy, and is fundamental for effectively interacting with and learning from AI/LLMs.

Strategic Dialogue is a continuous exchange of observations, ideas, and interpretations, enabling insight discovery, strategy formulation, and coordinated implementation.

It is one of the three foundations of Dynamic Reframing. 

Relying on Insightful Listening, Strategic Dialogue's quality directly dictates strategy quality, making it a crucial, though fragile, process for adaptation and success.

 

The dialogue depends on team chemistry, trust, and specific techniques, all of which can be improved and trained.

The Napkin is a one-page document summarizing the strategy in STORI format.

It consists of five paragraphs, each maximum 150 words, one for each STORI element (Start, Target, Obstacle, Road, Implementation).

 

Its importance lies in its ability to distill complex ideas, serve as the basis for strategic discussion, and articulate a shared narrative that aligns the team and organization.

 

It also helps expose underdeveloped or "fake" strategies